People Footwear is celebrating French patriotism with a new limited edition sneaker featuring Avery Dennison RBIS Component Weave Technology. The sneaker features French soccer team Le Ballon FC’s colors and in true patriotic fashion, each sneaker sports the French flag on the heel and innersole.
The sneakers feature a woven upper, designed using the signature monochrome stripes of Le Ballon. Utilizing Avery Dennison RBIS Component Weave technology—a type of weaving using mounted jacquard loom—the result is a lightweight, lace-up sneaker with a contemporary look.
“We really loved working with Avery Dennison RBIS to create something really unique with the best of today’s technologies for the European Football Tournament,” said Damian Van Zyll De Jong, People Footwear founder.
The sneakers will be on display for a limited time exclusively in the pop-up gallery at La Galerie du Ballon throughout the month of July, and a limited-run of 50 pairs will also be available online.