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PETA Names Toms a ‘Compassionate Business’

Toms is on the receiving end of praise from PETA, the U.S.-based animal rights group.

PETA awarded the “one for one” shoe brand with its Compassionate Business Award. On its blog, PETA lauds Toms for being one of the footwear companies making an effort to product cruelty-free vegan shoes and accessories. The brand regularly uses synthetic leathers and canvas for its footwear products.

Toms is a long-time supporter for animal welfare groups. The brand recently teamed up with Oceana to help protect sea turtles through Toms Animal Initiative, a group founded by Heather Mycoskie to support nonprofit animal conservation organizations.

Since launching in 2014, the Toms Animal Initiative has helped raise money and awareness for the Virunga National Park in Rwanda and its native mountain gorillas. Toms also partnered with The Clinton Foundation and the Wildlife Conservation Society to help save Africa’s elephants, and with National Geographic’s Big Cats Initiative to draw awareness to the declining population of lions.