The 80-year history of PF Flyers is the subject of a new four-part video series titled, The All American Roadster.
The series, available on YouTube and on the newly relaunched pfflyers.com, is part of the shoe brand’s 80th anniversary celebrations.
For the series, PF Flyers partnered with brand historian Alyasha Owerka Moor and Open-End Agency to dive into the brand’s archives. The series chronicles the making and eventual racing of the first PF Flyers All American Roadster.
PF Flyers began as a side project of tire manufacturer BF Goodrich, who created several lines of vulcanized sneakers with the excess tire rubber his company was producing. In 1933, he patented the Posture Foundation insole. In the 1950’s and 60s, PF Flyers become of the most popular shoe brands in the U.S., in both the athletic and military categories.
The brand launched the All American sneaker in April. The new silhouette combines PF Flyer’s heritage style with New Balance Fresh Foam technology.