Pharrell Wiliams and Adidas team up yet again for Adidas’ Fall/Winter ’17 tennis collection.
Williams, along with some Adidas athletes, recently touted the collection while launching a New York City-wide campaign celebrating the game of tennis and how the game can be a vehicle for change.
The new collection also focuses on change, but as it applied to fashion. The collection features retro vibes, throwing it back to the ‘70s-era of superstar tennis players, with a bold sense of style. Williams created a simple brief, remixing some of the brand’s iconic looks into a new tennis collection infused with the latest breakthroughs in Adidas technology, like the Adidas Climacool, which provides 360 degree cooling and breathability in many of the brand’s recent sneakers.
The new collection offers clothing, accessories and footwear that merges cool, colorful and sophisticated athletic looks onto the tennis court.
The collection focuses on two motifs, primary color-block and off-white pin stripe, which grace everything from socks to sneakers to sweatbands. A big feature in the collection is a re-imagined cable knit sweater, which features updated engineered cuff and collar tippings and a subtle, tone-on-tone inlaid logo pattern.
The campaign features models and athletes Sascha Zverev and Garbine Murguruza.