Consumers’ preference for e-commerce is old news.
But do consumers love shopping online or are they just enamored with the tools available to them through e-commerce? While some consumers may never be lured back into stores on a regular basis, a recent survey by the International Council of Shopping Centers indicates that if retailers augmented the in-store experience with a few tech tools, some shoppers would be willing to opt for brick-and-mortar.
“Technology creates innumerable opportunities for retailers to better reach—and convert—consumers,” said Tom McGee, president and CEO of ICSC. “Collecting data on a shopper’s specific buying habits can create a healthier connection. Through closely understanding the wants and needs of shoppers, retailers can drive more store visits and create a stronger bond.”
Read more at Sourcing Journal.