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Puma and Kylie Jenner Drop New ‘Fierce’ Trainers

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Taking a page from brother-in-law Kanye West, new Puma signee Kylie Jenner is debuting her own signature trainers.

The Puma Fierce KRM boasts a lightweight lace-less design that mixes performance technology and street-worthy style. Demi-height slip-on construction, supportive midsoles, and a flexible outsole all allow for fast, multi-directional movements.

Inspired by dance movements, the lightweight shoe features a 3-dimensional lace-like pattern intertwined with the Fierce’s trademark neoprene construction. The shoe is available in four colorways: black, wine, olive and white.

The Fierce goes on sale at Puma stores and select retailers worldwide Nov. 1, but will launch a day earlier on Oct 31. in Europe at at Footlocker EU stores and online.


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