Expect to see some colorful collaborations leading up to the June 30 release of Despicable Me 3.
Puma, together with Illumination and Universal Brand Development, announced a multi-season partnership that will span apparel and footwear for adults and kids.
The first round of the collaboration includes classic silhouettes, like the Puma Suede. The sneaker gets a fresh makeover in premium tonal black upper with custom Minions-painted graphic insoles and debossed collaboration logo. Other items get the Minion touch with splashes of color and the mischievous characters’ signature goggles.
“Puma has a long-established reputation as a leading creative force in footwear design,” said Manuel Torres Port, Executive Vice President, Worldwide Consumer Products, Universal Brand Development. “A collaboration with the Minions is a natural fit for Puma, as the Minions are global pop icons who are just as fashionable as they are timeless.”
The Puma x Minions footwear, apparel and accessories adult collections will drop globally on Puma.com and Puma stores and at Colette and Opening Ceremony starting June 1. The kids’ collection will be available on Puma.com, Puma stores and kids’ retailers.