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Puma Inks Long-Term Partnership with Olympique de Marseille

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

French Ligue 1 football club, Olympique De Marseille, announced an official long-term partnership with Puma, beginning July of 2018.

Puma will be the official partner of the team, the global technical supplier and official licensing partner.

“We are very proud to become the partner of Olympique de Marseille (OM). The club has a great tradition, great attitude, they play a fast and fun style of football, they have the best fans and the new owners have great ambitions and plans for the future,” said Puma CEO Bjoern Gulden. “We think this is a great fit for Puma and are really looking forward to this partnership.”

The new partnership comes during a time when Puma looks to solidify its role within the soccer/football industry, and looks to further performance wear within the sport. Other Puma football clubs include Borussia Dortmund, Arsenal FC and more.

“OM will be the most important sports club for Puma in France and we have been very impressed by the will of its managers to actively support us on an international scale. It is a tremendous show of confidence for our ‘OM Champion Project’,” said Jacques-Henri Eyraud, president of Olympique De Marseille. “This contract will provide us significant annual incomes required to allow us to achieve our sports objectives. It is the most important commercial contract in the history of the club.”

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