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Puma Raises 2017 Guidance

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Puma published preliminary results for its first quarter 2017, raising its guidance for the full-year.

Puma saw a double-digit consolidated sales increase in the first quarter of 15 percent to 1,005 million euros, or $1.07 billion, compared to 852 million euros, or around $906 million, during the same period last year.

Due to these factors, Puma raised its full-year guidance for consolidated sales and operating results (EBIT) to an increase of a low double-digit percentage rate, up from an expected increase in the high single-digit range.

Puma expects operating results to reach between 185 million euros to 200 million euros, or $196 million-$212 million, up from 170 million euros to 190 million euros, or around $180 million-$201 million.

The company still plans to release a complete first quarter overview April 25.

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