Puma has teamed up with rapper Young Thug to promote throwback styles.
In the Fall ’16 classics campaign, Young Thug poses in Bed-Stuy, Brooklyn wearing various silhouettes from the Puma’s classics range, include the Puma Suede, G., Villas and the Sneakerboot.
Establishing himself as an alternative figure in the hip-hop community, Young Thug has been known as an eccentric dresser, often choosing to wear women’s clothing over men’s. During Calvin Klein’s recent video campaign, in which Young Thug was one of the many musicians featured, he professed, “In my world, you can be a gangsta with a dress or you can be a gangsta with baggy pants. I feel like there’s no such thing as gender.”
In Puma’s campaign, however, he wears menswear.
“You can never go wrong with classics and big ups to Puma for keeping the sneaker legacy alive. I pay my respects to the legends by rockin’ their tunes and their kicks. Like one legend says, in this great future, we can’t forget the past,” said Young Thug in a press release.