Country singers love their boots, and Grammy-nominated Reba McEntire is no exception. The actress and country singer teams up with Justin Boot Company, a division of H.H. Brown Shoe Company, to create the Reba by Justin footwear collection.
The western boot brand, that has been around since 1879, gets an update with the help of McEntire, who has been a fan of the brand for some time, saying that Justin Boots have been a staple in the her closet since her barrel racing years in Oklahoma.
“I’m thrilled to add my personal touch to a brand that is known for quality craftsmanship and timeless style,” said McEntire. “This collection is for all those strong, spirited women and cowgirls at heart who have followed my journey throughout the years. This opportunity couldn’t have been a more natural fit and creating the line has been too much fun!”
The collaboration offers McEntire’s take on the western classic, while also expanding into leather booties and casual shoes, drawing inspiration from the singer’s own life.
“Teaming up with Reba is the perfect partnership for Justin Boots. Her ability to inspire multiple generations, not only with her musical talent, but also with her countless interests, makes her a force to be reckoned with,” said H.H. Brown Shoe Company President and CEO Jim Issler. “The passion and effort she has put into making this collaboration her own parallels the hard work and dedication the Justin team has shown in creating the collection. It has truly been an honor to work hand-in-hand with Reba on a collection we can all be proud of.”
The collection hits select retailers this holiday season.