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Reebok Announces New Headquarters at Boston Seaport

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Fitness footwear brand Reebok is ready to call Boston home.

The move follows news last month that the company plans to relocate from its current location in Canton, Mass., part of a larger reorganization of the brand initiated by parent company Adidas. This includes the shedding of 150 jobs at the company’s headquarters and the closing of roughly half of Reebok’s stores in the US.

The company’s new headquarters will be located at 25 Drydock Avenue in Boston’s seaport district. Occupying 220,000 square feet of space on five floors in The Innovation & Design Building, the new Reebok headquarters will house approximately 700 employees.

Reebok President Matt O’Toole said that the brand’s new home will be much more than an office building, including a 30,000 square foot gym, a boxing ring and various health-related amenities including personal trainers, an onsite dietician, acupuncture and massage therapy. In addition, Reebok plans to create a one-mile running track around the facility for public use.

“Our vision is to bring ‘The Home of Fitness,’ which we’ve created at our Canton HQ, to this new location,” said O’Toole. “We have a goal of being the fittest, healthiest workplace in the country, and this new location will go a long way in helping us achieve this goal.”

Reebok expects to be in the new Boston location by next fall.

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