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Reebok Brings 3-D Foot-Mapped Tech to Work Footwear

When it comes to fit and feel, Reebok’s new ZPrint Work collection made using 3-D foot-mapped technology, delivers in a way that’s more tailored to the wearer.

In collaboration with its official licensee Warson Brands, the work line for men and women uses a special 3-D foot-mapped midsole, constructed for foot-tracking and cushioning. The shoes also feature three other innovative materials: a foot-mapped foam midsole for targeted cushioning on impact when walking, a higher density grid perimeter that provides stability, and a rubber outsole offering a substantial amount of friction to resist slip and abrasion.

“The Reebok ZPrint Work provides a truly unique underfoot experience for men and women; a combination of comfort, flexibility and stability,” said John Duvic, VP of product development at Warson Brands. “The midsole is inspired by 3-D foot scan maps, whereby we modeled the midsole around the contours of the human foot, for a shoe that has cushioning where it matters.”

The shoes also offer the MemoryTech Massage footbed that fits to the shape of the foot and the steel toe meets or exceeds ASTM F2413 safety standards. Certain styles offer electrical hazard protection, while others are static dissipative with patented dual-resistor system that gives a specific range of electrical resistance for those working with sensitive electronic devices.

“It’s a work shoe that has plenty of cushioning without sacrificing the stability that industrial workers require,” said Duvic.

The shoes sell on Reebok’s website for $114-$122.

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