Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Reebok Launches New Campaign Starring Ronda Rousey

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

What does it mean to be perfect? That’s what Reebok is asking in its latest ‘Be More’ campaign ad starring Ronda Rousey.

Shot by director Anthony Mandler, the new video, titled “Perfect Never”, featured the mixed martial artist shattering the illusion of perfection by empowering women to be their best selves.

In the video, the viewer is shown the dichotomy of Rousey’s personality as she transitions from glamorous Hollywood starlet to the instinctive, resilient fighter that is the real Ronda Rousey.

“There are a lot of unrealistic standards being put on everyone. I think it’s good to have examples out there who say, ‘You know what, not everyone is always going to like you, but life will go on, you’ll be OK and you can still love yourself,’” said Rousey in a statement.

“The acceptance of criticism is part of who I am,” she continued. “People either hate my guts or really, really, like me. And I’m OK with that.”

Yan Martin, Reebok vice president of brand marketing, said, “Be More Human is about pushing ourselves and testing our limits to become better versions of ourselves, not only transforming our bodies, but our entire lives. We believe that potential is perpetual and limitless; everyone’s journey of change is in a constant state of evolution; mentally, emotionally and socially. #PerfectNever brings this belief to life through Ronda Rousey, a true champion who knows about the expectations and limitations of perfection.”

Check out the video below.

[youtube https://www.youtube.com/watch?v=RZNFH-jH-eo?feature=oembed&showinfo=0&rel=0&modestbranding=1&controls=0&w=500&h=281]

Related Articles

More from our brands

Access exclusive content Become a Member Today!