25,915 days is the average number of days humans live, a finite amount of time that Reebok is making central to its new international campaign.
‘25,915 Days’ is a new global campaign that expands upon Reebok’s ‘Be More Human’ marketing platform, which invites people to live up to their full potential, and continues the global fitness brand’s mission to change how people perceive and experience fitness.
To launch the new campaign, Reebok has released a new 60-second film, ‘25,915 Days’, chronicling one woman’s lifelong commitment to physicality, specifically her passion for running, celebrating her life in reverse, from her golden years back to birth.
The campaign also adds a new element to Reebok’s “Be More Human” social and digital experience, allowing users to calculate their potential number of remaining days, based on averages of age, gender and location. Visitors can share how they are planning to honor their bodies and their days remaining by sharing personal accomplishments through #HonorYourDays and posting a customizable photo to Instagram, Twitter or Facebook.
Reebok Vice President, Global Brand Communications Yan Martin said, “25,915 Days is a brave new chapter in our Be More Human movement. We’ve built our brand around celebrating a new breed of athlete – the everyday person who transforms their life through fitness. They aren’t working out to get thin; they are doing it to enrich their entire life. With 25,915, we wanted to go further and inspire people everywhere to honor the bodies they have been given, every single day.”