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Reef Debuts Second Collection with Masafumi Watanabe

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Surf lifestyle brand Reef is taking a comfy and casual approach this summer with the upcoming release of their second capsule collection with designer Masafumi Watanabe.

Watanabe, best known as the founder of Bedwin & the Heartbreakers, was challenged by Reef to design a collaborative collection featuring elevated materials and a fashionable aesthetic with the surfer in mind. The result is a collection with a more casual look than the boutique feel of last year’s collaboration.

“For this second collaboration, we focused on the journey experience rather than the destination,” said Watanabe. “Our goal was to design products that are at the same time comfortable, functional and aesthetically appealing to the modern travelers.”

Watanabe designed the collection with multi-functional, versatile look in mind, and with consideration to seasonality, covering the transition from summer to fall with durable shoes meant to last into the cooler months. The collaboration collection features one pair of sandals for women (Reef Voyage M.W), as well as two sneaker styles (Reef Rover Low M.W & Reef Rover Mid M.W) and a sandal style for men (Reef Voyage M.W).

“This capsule really addresses the entire journey,” said Tom Cooke, Reef vice president of footwear. “What do you need for the plane or the train? What will work when you’re outside adventuring all day? And what will still look good out at night in the city? Masafumi’s answer was this great balance between style, comfort, and utility in all the pieces.”

Launching in June, the collection will be priced from $100-$115.

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