The Vibram Sole Factor Tour will visit select REI stores across the country offering customers a chance to upgrade their favorite footwear with a new Vibram sole.
Driving Vibram’s Sole Factor program is a customized, 38-foot mobile cobbler unit outfitted with a cobbler repair shop and outsole showroom. The RV is operated by a master cobbler with assistants who examine shoes onsite, then upgrade with Vibram soles while customers wait. REI has Vibram Sole Factor stopping at nearly 20 stores for multiple days from Washington to Florida.
Vibram Sole Factor is a free, first come, first service with a requested $20 donation to Big City Mountaineers.
“Vibram Sole Factor presents new life to the beloved and maybe forgotten pair of footwear in your closet,” states Allon Cohne, Vibram USA chief marketing officer. “Our goal is to upgrade your current footwear with a better performing, more stylish outsole. The Vibram Sole Factor program allows us an opportunity to bring shoe repair and the art of cobblering to our next generation. Now our partners at REI are providing the perfect venue for customers to experience it in action.”
The Vibram Sole Factor Tour kicked off at REI Headquarters in Seattle on June 20, 2017. Making its way south through Oregon, then to California, the tour will hit Berkeley, Saratoga, Tustin, Burbank, San Diego before it heads on to Utah and Colorado. Additionally on this leg of the tour, it will make stops in Nevada, Minnesota, Wisconsin, Maryland, the Carolinas, and Florida.
“Keeping gear in the field resonates with both types of value seekers. Those that look for great deals and those who value sustainability,” said Vik Sahney, REI sustainability divisional vice president. “The Vibram Sole Factor Tour encourages our local customers to re-sole their footwear, reducing our collective footprint on the environment.”