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Adidas Creative Director Richard Nicoll Dies Suddenly at 39

Fashion designer Richard Nicoll, who recently signed on as creative director for Adidas, died Friday at the age of 39.

Nicoll reportedly suffered a heart attack in Sydney, Australia, and was taken to St. Vincent’s Hospital from his apartment in Kings Cross, Sydney, according to the New York Times.

Nicoll’s career began after he gained his master’s degree in women’s fashion from the Central Saint Martins, the art and design college at the University of Arts London.

He started his eponymous label in 2005, debuting both men’s and women’s collections at London Fashion Week in 2006. The brand closed in 2014.

Mega stars like Keira Knightley, Sienna Miller and Kylie Minogue famously wore his designs.

Celebrities and designers alike took to social media to share their condolences.

Victoria Beckham chimed in on Instagram.

So sad to hear of Richard Nicoll’s passing, such a tragic loss for the industry and everyone who knew and loved him’. X VB

A photo posted by Victoria Beckham (@victoriabeckham) on

The designer collaborated with various brands like Topshop, Fred Perry, Marc Jacobs, Louis Vuitton and served as creative director for Cerruti and Jack Wills. His role with Adidas was set to begin in January.

Nicoll leaves behind parents and a sister.