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Richer Poorer Launches New Sock Delivery Service

Never run out of socks again.

Sock and accessories brand Richer Poorer announced this week that it is launching a new sock subscription service, “The Quarterly,” offering the latest sock styles at a discount.

The company says each Quarterly box will include an assortment of seasonal socks in a mix of silhouettes, including crew and athletic styles in addition to specialty socks, such as no-shows or boot socks. The first Quarterly pack for spring includes two classic crews, two everyday athletics and one no-show pack.

Richer Poorer founders, Iva Pawling and Tim Morse, are hoping to target a “fashion-forward male consumer” by offering this audience a more style-oriented sock subscription than other similar programs.

“Giving our customers an easy way to update their top-drawer basics every few months is something we’re passionate about. From our tried and true casual crew socks, to our active assortment, to no-shows, to boot socks – every box will be a curated offering of our entire collection to help the RP dude elevate his everyday from the ground up,” the pair said in a statement.

Each package costs $48 (representing a 20 percent discount on a five-sock purchase) and is available now through Richer Poorer’s website.