Fenty Puma by Rihanna, which made its debut earlier this year on the catwalk at New York Fashion Week, has finally made its way to stores, available now worldwide at Puma retail locations and online, as well as select fashion retailers including Bergdorf Goodman and Bloomingdale’s.
Mixing cultural influences with gothic overtones and exaggerated proportions, the collection draws inspiration from contemporary Japanese street culture, and blurs the lines between traditional male and female silhouettes.
“I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way,” said Rihanna in a statement.
The first portion of the collection, which is being released in segmented monthly “drops” rather than all at once, includes a ground-sweeping mock neck maxi dress as well as a lacing sweatshirt and sweatpants. Other looks include a tear-away track jacket and pant, bra and lace-up skirt.
The superstar singer dropped by Bergdorf Goodman’s 5th Avenue location on Tuesday to help open the space on the building’s fifth floor where her collection is housed. She then made her way to the Six02 pop-up store in Midtown where she posed for pictures and greeted fans.
“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma,” said Rihanna.
New drops from the collection, which Puma said will follow in October and November, are set include more footwear. The original and new Fenty Puma creepers will return, while the sneaker heels worn by Rihanna during New York Fashion Week, as well as accessories like the mesh and bandana cap, will also make their debuts.