Actor Rob Lowe returns to the Skechers brand after a 15-year break for a new marketing campaign set to debut this spring.
After a rocky fiscal year 2016, the brand enlisted the help the PGA and Lowe to reach new audiences.
“Rob helped us introduce our dress casual collection to the world in 2001 and today his appeal crosses the many generations who wear our footwear—so he was a perfect fit then and he makes perfect sense for Skechers again now,” said Michael Greenberg, Skechers president. “We know he’ll be a great face for our comfortable and stylish men’s footwear collections—and amazingly it’s like he hasn’t aged a day since his initial Skechers campaign!”
Lowe’s last stint with Skechers took place in 2001 as a part of the ‘Brat Pack’ era of actors, which featured the likes of Matt Dillon and Robert Downey Jr.
“It seems like yesterday when I first posed for a photographer wearing Skechers. They were good looking shoes then, but I don’t remember them being so comfortable,” said Lowe. “We have a really fun concept about how comfort fits into my day that I think people will love, and it’s exciting that we’re now doing something bigger with a full global campaign that includes a television commercial.”