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Rocky Brands Appoints New CEO and President

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Rocky Brands announced Thursday the appointment of Jason Brooks as the new CEO and president of the company, and previous CEO Mike Brooks will remain in his position as chairman of the board.

The news comes a few months after the brand appointed a new CFO, showing the moves the company is making towards strong leadership.

“Jason has been a valuable contributor to Rocky’s success over the years and this promotion is a positive and natural transition,” said Mike Brooks. “The board of directors is confident that the company will benefit from his sales and management experience and intimate knowledge of our different business segments. I look forward to continuing to collaborate with Jason and the senior management team in my role as Chairman to build on the momentum we have created through our recent actions aimed at increasing profitability and generating improved shareholder value.”

Jason Brooks started his tenure with the company in 1997, working his way up in various leadership capacities.

“It is an honor to be appointed the next Chief Executive Officer of Rocky Brands. I am excited to lead this great organization as we focus on successfully executing our growth and profit improvement strategies,” said Jason Brooks.

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