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Rocky Brands Secures $38 Million in Military Boot Contracts

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Rocky Brands Inc. announced Friday it has received two orders from the U.S. military to produce combat boots. As a part of a $8.4 million contract, the Nelsonville, Ohio-based company will produce hot weather combat boot for one year. In a separate $30 million deal with the U.S. military, Rocky Brands will manufacture temperate weather boots for three years.

Production for the special weather designed boots is expected to begin by June 2017.

“We are extremely pleased to receive these new contracts from the U.S. Military,” Mike Brooks, Rocky Brands CEO, said in a statement. “As we previously stated, increased sales to our military is a key component of our diversified growth strategy and we have the capabilities to meet the footwear requirements of our military in our recently expanded Puerto Rico manufacturing facility.”

As the company focuses on growth, Rocky Brands is also making executive changes. James E. McDonald has resigned from his role as executive vice president and Chief Financial Officer of the company. Mike Staude, vice president of finance, will serve as interim CFO.

Rocky Brands Inc., designs, manufactures and markets footwear and apparel marketed under a portfolio brand names including Rocky, Georgia Boot, Durango, and licensed brand Michelin.

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