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Sam Edelman’s Colorful Spring ’17 Campaign

Sam Edelman debuted a new campaign Tuesday for its spring and pre-fall collections.

The colorful campaign was inspired by Edelman’s design history and sense of artistry, and serves as the first example of the brand’s re-imagined, larger vision.

“We wanted an exciting new message as we move into the next phase of our expansion,” said Edelman. “I think we’ve found an authentic approach using our own heritage and the things that we love. It’s not about one picture or one idea; it’s about finding the soul and essence, the artistry of Sam Edelman.”

Jenna Kelly stars in the campaign, shot in New York City by photographer Henrique Gendre.