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Sanuk Alum Jake Brandman Joins Swims as President

Differential Brands Group announced on Wednesday the appointment of Jake Brandman as the president of Swims, the Norwiegian footwear company that specializes in beach-friendly loafers and brightly colored galoshes.

Brandman has more than 20 years of experience working with global lifestyle labels. Before his appointment at Swims, Brandman was brand president for Sanuk under Deckers Brands for eight years and has worked as a senior sales executive for many other retail companies like Vans, Keen and Ahnu.

In a press release, Brandman said, “I am very excited to be joining Differential Brands to lead the Swims brand and its global expansion. Swims is already a sought-after lifestyle brand that consumers are passionate about and that some of the best retailers recognize for its unique positioning and disruptive product offering.”