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SJP Collection Targets Vacation Destinations

Everyone’s favorite New York City gal is making a splash in Sin City. Actress Sarah Jessica Parker opened her second brick-and-mortar boutique for her SJP Collection in Las Vegas last week located inside the Bellagio.

With its glittery heels and strappy sandals, the brand is targeting luxury vacation destinations. It opened its first store last December at the MGM National Harbor resort in Maryland.

“Building this partnership with Ms. Parker has been an incredible experience and further elevates Bellagio’s luxury retail offerings. We’ve worked closely to create a boutique that reflects her brand’s style, sophistication and panache,” said Randy Morton, Bellagio president and COO. “This is sure to be a can’t-miss destination for our guests.”

In honor of the store opening, SJP Collection introduced a new color line called Bellagio Blue, available exclusively at the Las Vegas boutique. The Bellagio Blue colorway is offered in select styles: Tartt, Serpentine, Rampling and Carrie and Minnie. Retail prices start at $240.

The store also sells the brand’s Little Black Dress (LBD) collection, as well as handbags, phone cases, fragrances and scented candles.

“We’re thrilled to be in Las Vegas. I don’t think we ever imagined this early on in our relatively new business we would have, not only a first, but a second home with the MGM family,” said Parker. “And it’s particularly exciting to be at Bellagio. I don’t think we even realized how suitable a home it would be for us. This idea of a party for your foot really makes sense in Vegas.”