ShoeBuy announced its acquisition of a minority stake in Boston Boot Company.
The investment marks ShoeBuy’s expansion into the footwear manufacturing business and an opportunity to directly deliver a high-quality product to its customers. The company plans to use its history of innovation in operations, fulfillment and marketing to quickly expand distribution of the Boston Boot product.
Mike Sorabella, ShoeBuy CEO, said, “We are excited to acquire a stake in Boston Boot Company to uniquely expand ShoeBuy’s foothold in all things shoe-related. Boston Boot Company, with its commitment to and passion for quality, brings a new business, new expertise and new opportunities to ShoeBuy,” He added, “With both companies rooted in Boston and strongly committed to delivering a great customer experience—the fit was natural.”
Beginning as a small start-up, Boston Boot Company launched with just a few people passionate about creating stylish, comfortable and durable boots. Founders Joe Lyons and Joe Prew established their business with a creative fundraising campaign on Kickstarter in 2013, shipping their first boots in Spring 2014. The entire Boston Boot Company product line is now available at ShoeBuy.com, bringing the brand to millions of customers.