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ShoeDazzle Bows Beauty-Inspired Campaign

The selfie generation’s obsession with beauty and makeup serves as the inspiration for ShoeDazzle’s campaign for its August collection.

The direct-to-consumer footwear brand partnered with makeup company NYX to curate styles from its August collection to create a beauty-inspired boutique. The collection features jewel tones, electric color and metallics that are easy to coordinate with fall beauty looks.

In the campaign, models pair blue booties with blue lipstick, metallic bronze lace-up boots with bronzer and pink stilettos with a matching pout.

ShoeDazzle’s August collection keys into of-the-moment trends, including embroidered ankle boots, velvet sneakers, satin stilettos and camo prints. The collection is available now online.