The latest addition to the Ivanka Trump brand saga comes courtesy of Shoes.com.
The Canadian retailer, valued at $320 million according to Business Insider, represents the first company to drop the daughter of the President-Elect’s brand.
This news comes during the continued Twitter campaign to #grabyourwallet, urging shoppers and companies to drop Trump brands, which includes Ivanka Trump’s eponymous clothing and footwear lines.
In case you missed it, today @shoesdotcom became the first retailer on the #GrabYourWallet list to drop Ivanka Trump products. ? ? ?
— Shannon Coulter (@shannoncoulter) November 12, 2016
The #grabyourwallet movement calls for the boycott of 32 other companies, including big-time shoe retailers like Zappos and DSW. However, Shoes.com remains the first and only retailer to publicly drop the brand.
The Twitter-sphere met the decision to dump Trump brands with gratitude.
Yes to https://t.co/dq39kMqCqF. We may not have a place at the political table but we do have our wallets! Boycott all Republican scum https://t.co/QZKa8dZG3v— Lane Lipton (@LaneLipton) November 15, 2016
https://t.co/gRDWAItDCD dumped #Trump products. Show your gratitude & order from them! #GrabYourWallet https://t.co/obZgPSc4Kp
— Rockin Robin ^j^™ (@angelfrmcanada) November 13, 2016
Shoes.com took part in the conversation to thank those vocal to the cause.
“Kudos to all courageous people for your strong voices,” the company tweeted. “Thank you for all your feedback during this time.”
However, some speculate the online shoe retailer dropped Ivanka Trump’s brand due to a decrease in sales.
Only time will tell how her father’s pending Presidency and her rumored possible cabinet position will affect the Ivanka Trump.