Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Sensoria Makes Running Shoes That Talk to You While You Run

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

Sensoria, a developer of smart garments and wearables producing everything from smart sports bras to smart anklets, debuts its SmartShoes for Runners, a unisex digital running SmartShoe that talks to and guides the wearer to optimize running potential, and avoid running-related injuries.

While big-named athletic brands have a number of wearables on the market, like smart watch for runners, Sensoria aims for the feet. A real-time virtual coach gives audible feedback while the wearer runs.

The actual smart device placed in the running shoe is called the SensoriaCore, and is a small insert that fits into the back panel of the Sensoria running shoe. The SensoriaCore, around the size of a quarter, then measures the runner’s pace, cadence and impact in real time giving feedback via a mobile app on the runner’s phone.

The real-time coach then gives feedback on the runner’s technique, calories, distance, heart rate and more.

“While products like FitBit count your steps, the most important part of your body during a run are your legs and your feet. You’ll get valuable and accurate biometrics to help you improve with each consecutive run,” states Sensoria CEO and Co-Founder Davide Vigano.

The shoe comes in yellow, black, red and blue and sells for $199. The device has a long lifespan, and can be transferred to new Sensoria running shoes once the shoe gets rundown. Shoes will be delivered to shoppers on Feb. 1 of next year.

Related Articles

More from our brands

Access exclusive content Become a Member Today!