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Skechers’ New Celebrity Ambassador Resonates with Gen Z

Skechers kicks off the Fall ’17 season with a new celebrity brand ambassador, multi-platinum, chart-topping recording artist Camila Cabello.

The 20-year-old singer and songwriter, and former member of the pop group Fifth Harmony, will launch her Skechers campaign worldwide later this month, followed by her debut solo album this fall. Cuban born Cabello is currently touring with Bruno Mars this summer on his 24K Magic World Tour.

“Camila is a natural heir to our legacy of singing superstars—she’s already loved by millions, and is the one to watch this year and beyond,” said Michael Greenberg, Skechers president. “She was one of Time’s ‘25 Most Influential Teens’ last year, has hit songs in both English and Spanish and reaches an elusive segment of the market—millennials and Generation Z fans. With her confidence and character, she’s a great global icon for our brand.”

Cabello joins Skechers; current ambassadors include multi-platinum recording artist Meghan Trainor, actor Rob Lowe, model and actress Kelly Brook, TV personality Brooke Burke-Charvet, and athletic legends like David Ortiz, Joe Montana, Sugar Ray Leonard and Howie Long, along with elite athletes for the brand’s Skechers Performance Division.

“Besides the style and comfort of Skechers shoes, I love their philanthropic efforts. Skechers is making a difference—whether it’s giving new shoes to millions of kids or saving shelter animals’ lives,” Cabello said in a press release. “It’s important for me to use my success to give back, and to partner with like-minded companies who also believe in paying it forward. I love that spirit of generosity – and I’m looking forward to sharing those positive messages with the world as Skechers’ newest ambassador.”