Skechers announced it has signed pro football hall of famer and television personality Howie Long to a multi-year spokesman relationship.
Long will appear in a campaign that promotes the footwear brand’s collections for men, with the sports commentator’s first television commercial for Skechers set to launch in time for the 2016 football season. The ad is part of a larger multi-tiered TV, print and digital campaign that is expected to continue across all media through 2018.
“I’m excited to be joining the Skechers team and following in the footsteps of so many amazing athletes and stars who have appeared on their roster,” said Long in a statement. “From the field to the studio, I’ve spent a lifetime of Sundays on my feet, so it feels great to add some Skechers comfort to my wardrobe.”
“Beginning with his career in Oakland and Los Angeles to more than two decades appearing every Sunday on television during football season, Howie is a trusted and familiar face to millions of football fans,” said Michael Greenberg, president of Skechers. “Just like legends Joe Montana and Sugar Ray Leonard, we know that Howie is an ideal person to join our team and continue spreading the word about our incredibly popular footwear to the millions of men who love our comfort-focused collections.”