Skechers Performance has extended its partnerships with the Chevron Houston Marathon and Aramco Half Marathon. With the new deal, Skechers Performance will remain the official footwear and apparel sponsor of the Houston race through 2019.
The new agreement provides Skechers Performance with a larger footprint at the Memorial Hermann Ironman Sports Medicine Institute Expo, located at the George R. Brown Convention Center. The expanded booth space will allow Skechers Performance to display additional footwear styles as well as increase apparel offerings and provide participants with various engagement activities.
The brand will also have increased marketing during race weekend, which will include amplified brand visibility along the racecourse and branding at the nearby Hilton Americas Houston hotel. Furthermore, the company will have a presence at We Are Houston RunFest on Discovery Green during race weekend, with consumer engagement and giveaways.
“Sponsoring the Chevron Houston Marathon has been a fantastic partnership,” said Rick Higgins, Skechers Performance senior vice president of merchandising and marketing. “It’s a high quality race and over the years we’ve been able to meet and engage with countless runners to introduce our brand at a high level. We’re proud to continue our sponsorship with the Houston Marathon Committee and be a part of the weekend event.”