The company will continue to be the title sponsor, integrating marketing and communications programing to increase brand’s visibility in the months leading up to and during race weekend. Skechers Performance will also continue to maintain a strong footprint at the Health & Fitness Expo, located at the Los Angeles Convention Center, taking place March 17-18. The marathon will take place March 19.
“We are proud to remain the title sponsor of the Los Angeles Marathon, especially since it is our local race and held in this incredible city, where we started Skechers back in 1992,” said Michael Greenberg, Skechers USA, Inc. president. “This year we are celebrating our 25-year milestone as an award-winning, global company headquartered in L.A., and being the title sponsor is one exciting example demonstrating the growth and success of the company over the years.”
Last year marked the inaugural year of Skechers Performance’s title sponsorship. The brand has been ramping up its efforts to appeal to runners of all levels, from beginners to elite athletes. This year, Skechers Performance will host over 60 runners from 35 countries as part of the brand’s 2017 Gorunla campaign—a global marketing initiative that offers Skechers’ international partners the opportunity to partake in the marathon with a VIP experience.
“As a global footwear brand with an ever-expanding reach, Skechers Performance is an ideal partner and we are equally thrilled to have them extend their title sponsorship with us,” said Tracey Russell, Conqur Endurance Group chief executive. “Skechers Performance has shown a deep commitment to the participant experience through unmatched runner engagement, customized award-winning products and globally-integrated marketing and communications initiatives. The company’s reach and marketing acumen have been a tremendous support as we continue to increase our promotional activities worldwide.”