Skechers Performance division has announced it will serve as the official running shoe sponsor of the 2016 Ironman European Tour.
Beginning with the Iron 70.3 Pays d’Aix event in May, Skechers Performance will be on site at 26 of the 43 races in the Ironman European Tour. The company will have a presence in the expo village and will be featured in event marketing—including race and event signage as well as new media and digital extensions. Athletes will experience the Skechers Performance brand as they swim, bike and run, through Switzerland, Austria, Germany, the U.K., Ireland, Spain, France, the Netherlands and Denmark.
“We are excited to be partnering with Ironman and these incredible athletes for this world-renowned series,” said Rick Higgins, Skechers Performance senior vice president of merchandising/marketing. “Joining Ironman complements our global marketing strategy for the Performance Division, as this is an essential opportunity to connect directly with our target running demographic and build brand awareness across all of Europe.”
“With the Skechers Performance mantra of ‘Go Like Never Before’ and their lightweight and innovative designs, we couldn’t find a more dynamic running shoe partner for our events in Europe than Skechers Performance,” said Ironman Chief Sales Officer Carola Ross. “We are thrilled to have them with us on this journey.”