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Skechers Sues Maker of Bernie Mev Footwear

Skechers announced Wednesday that it has filed a lawsuit against Eliya, Inc., maker of Bernie Mev footwear.

The footwear company has accused Eliya of marketing and distributing footwear that it claims infringes on its popular Skech-Air product line. The suit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for the infringement of multiple Skechers patents, and for breaching a prior settlement agreement between the two companies relating to the Skech-Air footwear design.

“Skechers has invested tremendous resources into designing, developing, advertising and patenting our Skech-Air by Skechers product lines and has built them into a name and look globally recognized and synonymous with Skechers,” stated David Weinberg, chief operating officer and chief financial officer of Skechers, in a statement.

“We confronted Eliya about the Bernie Mev Gummies styles last fall when we saw them advertised and they represented to us that they made no sales of the infringing products in the United States and would not do so. However, the infringing Bernie Mev footwear is now in domestic sales channels where the Skechers products are sold, and we believe this is impacting our brand image and sales. Considering our investment in the Skech-Air by Skechers product lines, including national advertising campaigns, we will not allow anyone to infringe on our valuable intellectual properties. We plan on taking similar action against any company that develops any products that infringe on the patents and trade dress of the Skech-Air by SKECHERS product line or any of our other popular product lines, and any retailer that sells the Bernie Mev Gummies style.”