Skechers is bringing MLB Hall-of-Famer Ozzie Smith on board for a new marketing campaign featuring the brand’s Relaxed Fit footwear collection.
The new campaign kicked off this week with a television commercial that aired during MLB opening day, and will extend through December 2016. The humorous advertisement compares Ozzie’s double play skills with the style and comfort found in the Relaxed Fit footwear collection.
“I’m excited to be working with Skechers on this campaign because they make some of the most comfortable shoes I have ever worn,” said Smith. “I’ve been a fan of the brand for years, and I love how Skechers Memory Foam feels so relaxing on my feet.”
“Baseball fans recognize Ozzie as the best defensive shortstop of all time so we’re thrilled to have him join the Skechers team,” said Skechers president Michael Greenberg. “Ozzie’s impressive accomplishments and notoriety make him the perfect champion to follow in the footsteps of baseball legends Mariano Rivera and Pete Rose in representing the Skechers men’s collections.”
Ozzie joins Skechers’ current “Hall of Fame” roster which includes legendary New York Yankees closer Mariano Rivera, world champion boxer Sugar Ray Leonard and music icon Ringo Starr. Previous Skechers men’s campaigns have featured sports legends such as Pete Rose, Joe Montana, Ronnie Lott, Joe Namath, Tommy Lasorda, Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky and Meb Keflezighi.