Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Sneak Peek at Timberland’s Spring ’17 Campaign

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Timberland is light on its feet in a new campaign for SensorFlex technology.

The Spring ’17 campaign spotlights the two-tone Killington equipped with SensorFlex. The triple-layer suspension system is designed to enhance comfort and flexibility. Timberland shows-off these traits with the help of up-and-coming hip-hop dancer and choreographer Virgil Gadson.


The campaign includes exclusive print layouts in the March and April issues of GQ, plus subway, bus and digital out-of-home ads in key markets. Timberland will also reach out to consumers through interactive mobile ads and influencers who will showcase the flexibility and style of the footwear.

In February, the brand will unveil a storytelling video series that spotlights real people who are demonstrating flexibility in their everyday work and life.

Related Articles

More from our brands

Access exclusive content Become a Member Today!