The Spring ’17 campaign spotlights the two-tone Killington equipped with SensorFlex. The triple-layer suspension system is designed to enhance comfort and flexibility. Timberland shows-off these traits with the help of up-and-coming hip-hop dancer and choreographer Virgil Gadson.
The campaign includes exclusive print layouts in the March and April issues of GQ, plus subway, bus and digital out-of-home ads in key markets. Timberland will also reach out to consumers through interactive mobile ads and influencers who will showcase the flexibility and style of the footwear.
In February, the brand will unveil a storytelling video series that spotlights real people who are demonstrating flexibility in their everyday work and life.