Sneakerheads from around the country are preparing to descend on Atlanta this weekend, where Sneaker Con will be heading for its latest installment.
Founded in New York City in 2009, Sneak Con gathers sneaker fans and vendors from around the country to buy, sell, and share in their passion for sneakers.
Roughly 5,000 attendees and around 175 vendors will be in attendance for the show, set for this Saturday starting at noon at the Cobb Galleria Centre in Atlanta, Ga.
This year has been a busy one for the organizers of Sneaker Con, who added two new markets—Dallas and Santa Clara—in addition to expanding the New York show to two full days at the Javits Center.
For its Atlanta show, Sneaker Con will debut the “Sneaker Con Hoops Classic,” featuring 15 popular sneaker YouTubers playing a game of hoops.
According to Sandrine Charles, a representative with the show, the best part of Sneaker Con is the connection made between sneakerheads, demonstrating that even with the rise of popular sneaker apps, old-fashioned face-to-face transactions still have a place.
“While sneakers are traded in many channels, buying, selling and trading in person is still one of the preferred methods among sneakerheads,” said Charles. “Sneaker Con provides the forum for these transactions. [Sneakerheads] come in all shapes, sizes and ages. In the past we’ve [seen] a mom buy the Lebron 9 Championship/MVP pack for $3,000 from two teen vendors.”