After its founder criticized Adidas last month for its stingy roll-out of the latest Yeezy drop, Europen sneaker retailer Sneakersnstuff is back in the news again, but this time its all for a good cause.
Erik Fagerlind, Sneakersnstuff founder, took to the web this week to announce that he would be saving 30 pairs of the recently-released Yeezy Boost 750 to be given to the highest bidder in an auction, with all proceeds going to the International Red Cross to help relief efforts in Haiti, which was recently devastated by Hurricane Matthew.
According to Fagerlind, over 60,000 people signed up to buy the latest Boosts through a raffle. While most were left empty-handed at the end, fans now have another chance at getting a pair, all while doing some good.
“There are millions of men, women and children that [are] in desperate need of your help,” said Fagerlind. “Here is your chance to get your pair and make the world a better place at the same time.”
The auction began on Oct. 20 and runs through Oct. 24. For those who don’t want to take part in the auction, Sneakersnstuff is still encouraging everyone to donate through its website, with all the money going to charity.