Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Something’s Missing from Nike’s U.S. Olympics Basketball Team Photo: Adidas

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Nike is making sure you don’t see even a fraction of non-Nike gear in a new promotional shot of the U.S. Olympics Basketball team. The brand’s influence on the game appears to be so strong that it won’t allow rival brands to be featured in the same photo as its products, or so it appears.

The three players on Team USA who don’t sport Nike kicks on the court—Harrison Barnes, Kyle Lowry and Klay Thompson— are all suspiciously placed in the back of the group photo.

This appears to be something of an ongoing tradition. In 2008, Coach Mike Krzyzewski blocked Dwight Howard’s Adidas by placing his foot in front of Howard’s shoes, the only player in the lineup who was blocked in the manner.

Related Articles

More from our brands

Access exclusive content Become a Member Today!