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Storytelling in the Digital Age Has Never Been More Important

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Gone are the days of good billboard ads getting consumers into stores—now, it’s all about storytelling.

Attention is worth more than it ever has been, and the best way to get consumers’ attention today is to give them a great story, said Bob Bejan, general manager of communication strategy at Microsoft, speaking in a keynote at the Textile Exchange Sustainability Conference Wednesday.

Calling it the fourth industrial revolution, Bejan said the way the world communicates has changed entirely with the advent of Internet and social media and as such, advertising now needs to be a conversation.

Read more at Sourcing Journal.

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