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Stuart Weitzman Launches Online Boot Guide

Stuart Weitzman has rolled out a new e-commerce initiative allowing customers to compare the brand’s more than 70 boot styles online.

The Ultimate Boot Guide allows shoppers to refine their search through size, width, color, heel height, material and shaft height. Next shoppers choose up to four items to compare side by side, showing each shoe’s shaft and heel height, heel type, toe shape, closure (zipper, button, etc.), sole type, material and brand’s closest alternative. After making a decision, shoppers can then “add to bag” directly from the compare screen.

For those wanting to learn a little more about the product, the program also offers an educational aspect, that shows a comprehensive overview of the brand’s boots.

This Stuart Weitzman Boots 101-esque slideshow explains just about everything a fashionista needs to know about the widely-acclaimed boots. The information available ranges from history to production. More specifically shoppers can gain knowledge on the 50/50 family, full-stretch family, shaft heights, heel heights and shapes.

Stuart Weitzman Steps Up its Boot Game: Launches User-Friendly Shoppable Comparison Boot Guide for the Fall 2016 Collection on www.stuartweitzman.com (PRNewsFoto/Stuart Weitzman)

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