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Study: Manufacturers Look to Move from Offline to E-Commerce for B2B Sales

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Move over sales reps. Manufacturers are finally getting with the times.

By 2020, 56 percent of manufacturers said more than half of their B2B sales will be conducted online, according to a new study by e-commerce technology provider Four51.

That means sales representatives and call centers could start seeing their jobs dwindle.

Manufacturing is changing and the pace of change is accelerating,” the study warned. “The latest set of disruptions—the Internet, big data, modern APIs, mobile, robotics, 3D printing, and more—are all new change agents which you, as manufacturers, need to grapple with, and will need to conquer to move forward.”

Read more at Sourcing Journal.

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