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Study Says Brands Lack Authenticity and it’s Hurting the Bottom Line

Consumers want real from their retailers and most brands are missing the mark.

Only 22 percent of 12,000 consumers surveyed in 14 global markets for Cohn & Wolfe’s latest authenticity index agreed that today’s brands are open and honest.

“And it matters because authenticity translates to the bottom line,” according to the study.

Read more at Sourcing Journal.