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Superfeet Restructures Leadership

Superfeet, a leading over-the-counter insole brand, announced Friday the restructuring of the executive leadership team with five new appointments. The brand, celebrating its 40th anniversary year, has named a new chief executive officer, chief marketing officer, chief operating officer, VP of sales and director of EU dales.

John Rauvola assumed the role of CEO and president, after joining the brand in 2013. Dave Howard was promoted to COO after accomplishments in operations and finance. Eric Hayes takes on the role of CMO.

“Superfeet created the standard for fit and shape in footwear 40 years ago, and today we continue to revolutionize how people think about footwear,” said Rauvola. “Our team of remarkable, passionate minds make every piece of the Superfeet dream possible. As a 100 percent employee-owned business, we are honored to continue investing in our team and creating a brand that resonates with feet across the globe.”

Mike Houser was promoted to director of European sales, while Frits Kuper takes on the role of director of European sales.