Sneaker brand Supra is enhancing its team of skate brand talent. The company announced the appointment of Kara Duffy on Monday as the brand’s new senior global director of product.
Duffy comes with over 18 years of experience in the footwear and apparel business with a wealth of experience and solid relationships. Most recently, she was global director of footwear operations at DC Shoes/Quicksilver Inc. Before DC, she held posts at Reebok INTL and Puma AG as product manager.
In this role, Duffy will lead the brand’s product team and be responsible for Supra’s product line planning, merchandising, product design and go-to-market strategy for international and domestic operations. She’ll report Supra Brand President Cape Capener and will be based in the brand’s new headquarters in Downtown Los Angeles.
“Since Supra is rooted and born from skate, I’m excited to have Kara on board as she comes with robust experience and knowledge of the action sports realm,” said Capener. “I’m confident she will be instrumental in our brand’s growth as we move forward to an exciting time with multiple projects coming down the line and our recent move to DTLA.”