Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Survey: Consumers Stand Behind Small Businesses

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Main Street is holding its own against superstores and shopping centers.

According to the 2017 Cox Business Consumer Pulse on Small Businesses, 92 percent of consumers said in an average week they visit small businesses. Furthermore, 27 percent of the more than 1,800 consumers surveyed indicated that during an average week, they patronized small to medium-size businesses twice in a seven-day period. Because small businesses support local communities and provide convenient amenities, consumers are shying away from mega centers, including malls, and shopping locally.

Local support was the top reason why consumers shopped small. Sixty-seven percent of consumers said they shopped at small businesses because they benefited their towns’ economy. More than half of consumers (63 percent) also said small businesses were the most convenient option, meanwhile 50 percent of consumers said small businesses provided better customer service. Only 14 percent of consumers indicated that “more competitive pricing” was their main reason for supporting small businesses.

Read more at Sourcing Journal.

Related Articles

More from our brands

Access exclusive content Become a Member Today!