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Boot Brand Tecovas Raises $1.8 Million

Direct-to-consumer Western boot brand, Tecovas, announced Thursday the company raised $1.8 million in funding.

The company says the money will go towards widening its product range, improving its consumer outreach and growing its team. Blue Seed Collective and Brian Spaly, founder of Bonobos and founder and CEO of Trunk Club, as well as a recent Tecovas board member, led the funding.

Tecovas launched last year in Austin, Texas with the purpose of adding luxury to the western footwear market, providing quality and classic styles at direct-to-consumer prices. The name of the company stems from the Tecovas formation in west Texas.

“The cowboy boot is a timeless and iconic symbol of American style,” said Spaly. “Tecovas is perfectly positioned to disrupt the traditional players and deliver better value direct to the consumer.”

Despite the company’s roots in Texas, the boots are handcrafted by artisans at one of the world’s oldest boot making factories in Leon, Mexico. The meticulous process involves more than 200 steps, creating each boot with custom tanned leathers.

“As a quickly growing, digitally native brand, Tecovas is laser focused on developing quality product and growing our brand community through creative outreach and consumer experience,” said Spaly. “While we’ve continued to reach and attain ambitious goals over the past year, it has always been important to us to operate in a lean and prudent manner. Our seed funding partners’ support will enable us to grow our core Tecovas team and bring beautiful cowboy boots to more consumers across the country.”