The leather sneaker is a blend of vintage styling with modern technology, kitted out with Cole Haan’s Grand.OS construction designed to mimic the foot’s natural flexibility, offer breathability and provide responsive cushioning for maximum comfort. The collection’s showpiece is its weight—shoes weigh nearly half the ordinary court shoe, according to the brand.
Available in five colorways for men and women, the GrandPrø Tennis retails for $130-$150.
“There’s one thing we want to convey about this product: try it on. It is shockingly light in weight and remarkable in cushioning and comfort,” said David Maddocks, Cole Haan chief marketing officer and general manager of business development.
To coincide with the launch, Cole Haan is releasing a multi-channel campaign, called “Lighten Up Your Game.” The campaign features weight comparisons of the GrandPrø Tennis shoe versus a variety of fun items, including a bloody mary, a small cup of coffee and baby chicks.